Wix vs Shopify

(Paradigm credit: Wix/Shopify)

With the best website builders, anyone—regardless of technical experience—can build a website, own their own online presence, and create an online store. Aided past this modern engineering science, you can create an attractive site and publish it online with minimum endeavor, in next to no time.

Two of the best builders available and two of the best ecommerce website builders you lot can sign upwardly to right now are Wix and Shopify. Wix is arguably the nigh powerful site creation tool available, providing high-level flexibility and pinnacle-notch editing capabilities. Shopify is the earth's about popular ecommerce platform, and offers tools to both create and manage online stores.

In this comparing, we pit Wix vs Shopify and establish what their strengths are, where 1 outdoes the other, and aim to assistance yous decide which is best for your new website.

Wix vs Shopify: Features

A table showing the different Shopify packages and their analytics features — Shopify boasts excellent analytics features (Prototype credit: Shopify)

As leaders in the website builder field, Wix and Shopify boast an fantabulous suite of highly advanced tools and ecommerce features. Nosotros've compared a few of the nigh of import below.

Shopify arguably offers some of the best ecommerce features on the marketplace. You'll find admittedly everything you need to build, manage, and grow an online store, including inventory management, marketing, search engine optimization (SEO), and order fulfilment tools. What'south more, everything is designed for beginners with little industry feel.

Wix offers decent ecommerce tools, simply they certainly don't come up shut to Shopify's. You volition accept access to everything you need to build a fully functional shop, but the simple fact that ecommerce isn't Wix'south main focus ways that some advanced features are missing.

Information technology does even so have a huge template library, containing more than than 500 attractive and versatile designs. Some of these are congenital specifically for online stores, but you lot can add product pages and sell through any of the available themes. Shopify offers more than 70 themes designed specifically for ecommerce, merely a lot of these are quite banal, and the vast majority of successful stores use custom themes.

Both provide an excellent range of analytics and reporting tools. Wix provides basic ecommerce statistics covering things like order numbers, conversion rates, total revenue, and total sessions. Await all the central statistics but nil likewise fancy.

Shopify has truly impressive analytics and reporting tools. The exact data you'll have access to will depend on your subscription, just expect to be able to view a wealth of information about your shop'south performance, visitor conquering and beliefs, and more.

Wix vs Shopify: Performance

A demonstration of Wix's website builder for stores — The Wix store builder is extremely powerful (Paradigm credit: Wix)

When information technology comes to performance, it's quite hard to compare Wix and Shopify because they're fundamentally unlike platforms. Wix certainly offers more blueprint flexibility and customization for the average person, although lawmaking access is a little express. With the Wix Editor, you can drag and drop elements into pixel-perfect positions, create virtually any pattern you desire, and build your store from scratch if required.

On the other manus, Shopify's editor is very beginner-friendly, merely pattern flexibility is somewhat limited unless y'all have some basic coding skills. The native editor lets you lot customize various aspects of your shop, including colors and page appearances, simply yous'll be constrained by your theme. Yet, you lot tin can personalize annihilation and everything by calculation custom code.

When it comes to store management, there'southward little to split up the 2 platforms. Shopify's management dashboard is excellent, with an intuitive interface and options for virtually everything. But Wix as well features an attractive and intuitive dashboard that you can employ to wait after every aspect of your store.

Wix vs Shopify: Support

Shopify's online support page — Shopify offers a selection of support options (Prototype credit: Shopify)

Both Wix and Shopify take average customer service, which will exist a major business for many people. Wix has no live chat, email support is slow, and phone back up is only bachelor by requesting a call-dorsum—which could come at any time. Fortunately, the self-assist library is impressive, featuring numerous tutorials and how-to guides.

Shopify fares slightly better, with 24/7 live chat, email, and phone customer service. Merely although this might audio impressive, support agents are often poorly trained and it can be very hard to become answers to whatever technical questions. It has a decent knowledge base even so, and in that location are learning materials available across the web.

Wix vs Shopify: Pricing and plans

Wix's pricing plans — Wix is significantly cheaper than Shopify (Paradigm credit: Wix)

If yous're looking for the cheapest pick, Wix is certainly the winner. It offers a bones gratis program you can use to test out the platform's features, along with four website-specific options costing between $14 and $39 a month. But if you lot want an online store, you lot'll need to upgrade to one of 3 Business and eCommerce plans. The cheapest—Business Bones—starts at $23 a month, but only offers very simple online store tools.

Upgrading to Business Unlimited ($27 a month) gives you advanced shipping, the power to sell through tertiary-party marketplaces, and more. Or you lot tin go for Business organisation VIP ($49 a month) to unlock all ecommerce features. There are likewise custom enterprise-level solutions available for large-scale online retail customers.

Shopify, conversely, has no costless plan. Instead, it offers a xiv-day free trial. The cheapest of its three plans, Bones Shopify ($29 a calendar month), provides the shop builder and ecommerce features, but there'south however a lot missing.

Upgrade to a Shopify program ($79 a calendar month) to unlock professional reports and international pricing, or go for Advanced Shopify ($299 a month) to unlock all features. Like Wix, Shopify offers custom enterprise-level solutions for large online stores through Shopify Plus, but expect costs for this to stretch to thousands of dollars per month.

Wix vs Shopify: Verdict

Leading builders, compared

Wix and Shopify are both groovy platforms but they take very different uses. Wix is arguably the earth's most popular website builder, and information technology's a great choice if you lot want to build a content-based site with a small online store fastened.

There'due south a reason why Shopify is the world's most popular ecommerce platform. It comes with a suite of beginner-friendly online store tools and customization options, although information technology'south significantly more expensive than Wix.

Before deciding whether Wix or Shopify is the best selection for you, it'due south a good idea to identify the goals you lot want to achieve with your website. You lot can then choose one or the other, based on your long-term aspirations.